The dynamic sports betting scene of the European Union is shaped by changing consumer tastes, technical developments, and continuous legislative debate.Looking ahead, several important trends will probably influence the direction of this sector, therefore posing possibilities as well as difficulties for participants, authorities, and operators both. Shaping the Future of Sports Betting in the EU Technology Transformation Mobile betting will keep ruling since operators on their mobile platforms concentrate on improving user experience and provide creative features. The increasingly sophisticated use of artificial intelligence and data analytics will enable operators to customize offers, increase risk management, and raise …